Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...
In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...
Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...
This is a guest blog entry by Kyle Thomas, V.P. of Research at TipTap Lab and Ph.D. candidate, Psychology at Harvard University. While researchers can determine, quite easily, consumer behaviors from ...
Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...
"It seems we are massively entering a quarantine of consumption where we will learn how to be happy just with a simple dress, rediscovering old favourites we own, reading a forgotten book and cooking ...
A person can display behavior that seeks positive or negative attention. Both children and adults may display attention-seeking behavior. Attention-seeking behavior can appear as acting out, excessive ...