Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Planters resurrected Mr. Peanut in a Super Bowl ad after "killing off" the mascot ahead of the big game. The ad shows Mr. Clean, Kool Aid Man and others at a funeral. "Mr. Peanut, he spent his life ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

The phoenix rose from the ashes. Buckwheat came back from the dead (over and over again). And now, Mr. Peanut is back! We mourned the iconic Planters snack food mascot when he died in January at the ...

Move over, Baby Yoda — it’s Baby Nut’s time to shine. After killing off the iconic Mr. Peanut character a few weeks ago, Planters introduced a smaller version Sunday during a Super Bowl LIV commercial ...

LOS ANGELES - Planters has put a hold on its ad campaign featuring the death of its mascot, Mr Peanut following the death of NBA star Kobe Bryant. However, the brand says it will continue a planned ...

Fans celebrate Marvel Cinematic Universe movies for, among other things,. their famous inter-connectivity. The studio’s decision to make the movie Shang-Chi and the Legend of the Ten Rings seemed out ...

Planters has "paused" its viral marketing campaign depicting the "death" of its iconic Mr. Peanut mascot in the wake of Kobe Bryant's death, Ad Age reports. Planters launched the campaign last Tuesday ...