I know it’s not that serious but I have always been afraid of foundations. I automatically assume that they will break me out. Craziness, I know. That said, I don’t feel comfortable answering emails ...

I don't know about you, but I have major nostalgia when it comes to makeup. I remember my first nail polish (Wet N Wild) and my first tube of lipstick (from Revlon, because I wanted lips like Cindy ...

The brilliant minds at Prescriptives have discovered the perfect foundation formula. More accurately, they’ve figured out how to best customize it (with an online video chat that determines your color ...

It's finally happening. Enough sunny Chicago weekends have amassed to leave at least a little bit of tint on our faces. No matter what your complexion or how much SPF you use (or how much you ...

NEW YORK — Andrea Robinson plans to take Prescriptives into the future by reacquainting consumers with its past. The president of the division of the Estée Lauder Cos. has kicked off a campaign ...

NEW YORK — It’s a whole new season at Prescriptives. This fall, the brand is unleashing a new global advertising campaign, reinventing its well-known Colorprinting concept and coming out with a number ...