Crafting an effective press release is an essential skill for any public relations professional or communications specialist. Whether you’re unveiling a new product, announcing a partnership, or ...

*Regardless of the size of your company and the industry it belongs to, a press release can serve you as a great marketing tool able to significantly extend both local and global media coverage. In ...

A press release is a powerful tool used by organizations to communicate newsworthy information to the media and the public. Creating a press release that gets published is part art and part science.

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

Earned media comes in the form of features, interviews, mentions, reposts and more. Each instance provides companies with additional opportunities to connect with their target audience and expand ...

PR Newswire emphasizes that writing clear, descriptive, and scannable press releases not only improves their readability but also increases their likelihood of being cited by AI engines and content ...