Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

Winnebago Industries, Inc. becomes more stable as it increases its focus on travel trailers and boats, coupled with prudent pricing strategies. Liquidity through prudent debt management ensures its ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

The Adjusted EBIT margin was reduced by 440 basis points due to the impact of €4.3 million hyperinflation on key energy prices. Chief Financial Officer, Jason Miele remarked, “The European team’s ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite outlines ...