"I never understood how much my smile meant to me or how much of my self-confidence really came from my smile," the Pronamel spokesperson tells PEOPLE Style + Beauty Assistant, PEOPLE Hannah Bronfman ...

When Sensodyne announced the launch of Pronamel in India in November 2025, the move marked a subtle but significant broadening of how the oral care brand is framing dental health. Long associated with ...

Whitening toothpastes can lighten stains and brighten teeth over time. While they may not be as fast or effective as other options, such as whitening strips or professional dental treatments, ...

Oral care can be a drag, even on the best of days. And if you have sensitive teeth and gums, even something as basic as daily brushing can be a pain — literally. In previous reporting on caring for ...

GSK has expanded its popular Sensodyne brand with the addition of Pronamel Strong & Bright Enamel toothpaste, to tap the growing trend for teeth whitening. Whitening products were one of the ...

The American Dental Association is the leading authority on dentistry in the U.S., which is why Dr. Lana Rozenberg, a dentist at Rozenberg Dental NYC, says, “When in doubt, let ADA steer you in the ...

You may already know that once lost, tooth enamel cannot be replaced. However, you may not know that using a remineralizing toothpaste can increase the mineral content of existing tooth enamel.

GlaxoSmithKline (GSK) has developed a version of its Sensodyne ProNamel toothpaste specifically for children, according to the company. ProNamel for Children offers the same enamel strengthening ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. A nationwide recall of more than 40,000 units of toothpaste has ...

A premium toothpaste scientifically designed to strengthen enamel and protect against acid wear NEW DELHI, Nov. 21, 2025 /PRNewswire/ -- Sensodyne, the leading oral care brand from Haleon, has ...

This case study demonstrates how Sensodyne Pronamel, the toothpaste variant, was launched to tackle the emerging dental problem of acid wear on teeth in the UK and US. This case study demonstrates how ...