Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Digiphy, a Westside-based technology startup, is helping brands connect directly with customers through scannable QR — quick response — codes that link to customizable mobile-first landing pages, ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...

Created in 1994 by Toyota subsidiary 'Denso Wave' to quickly track vehicles and parts through the company's automotive manufacturing process, QR codes are used more commonly today for logging into ...