Starting with the iOS 26.3 beta, Apple appears to be laying the groundwork for carriers to be able to support end-to-end ...

John is a writer at Pocket-lint. He is passionate about all things technology, and is always keeping up with the latest smartphone and PC releases. John has previously written at MobileSyrup. When ...

Rich Communications Service (RCS) is like SMS on steroids and offers an excellent retail media channel – if you know how to ...

SMS and RCS are communication protocols. While SMS relies on simplicity and ubiquity, RCS offers major feature upgrades in every other area. SMS is limited to short and plain texts, while RCS lets you ...

Retail media is predicated on delivering highly targeted and ultra-relevant messages to users at the decision point of the ...

Apple appears close to supporting end-to-end encryption (E2EE) for RCS messages, almost a year after the GSM Association said ...

Few other communication tools have as much reach as SMS. While we might only sporadically check emails and instant messages from our WhatsApp groups and other channels, the simplicity and universal ...

The advent of RCS (rich communication services) messaging brings an exciting and cost-effective new way for brands to engage with their markets. Described as the evolution of SMS and MMS, RCS offers ...

At the rate of speed technology is changing how we interact, no CMO can think that any platform in use now may be the first choice of their target audience in the near future. Case in point is SMS. It ...