If your product confuses customers, the shelf reflects that confusion. If your pricing feels off, the shelf amplifies the hesitation. If your product solves a real problem in a clear way, the shelf ...

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf. A lack of coordination in marketing and visibility, such as launching marketing before the ...

THROUGH training micro, small and medium enterprises (MSMEs) on digitalization, e-commerce and digital marketing, I have been exposed to a wide range of high-quality local products. Many of these ...