La Habra, California - January 09, 2026 - PRESSADVANTAGE - Daren Ng- Marketer has shared observations on the evolving ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. In only a quarter of a century, marketing has changed almost beyond ...

After my last post, there seemed to be some conversation around what could the various roles in advertising looks like under this new structure of consultancy and production. It is critical because, ...

AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, ...

A merger/acquisition tests the mettle of your Marketing and Communications team like nothing else. Usually, the team must operate under strict secrecy, and with little advance notice. They need to ...

Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...

Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be structuring their ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...