While the best Rolex models haven't been a breeze to pick up at retail for a while now, they've at least been relatively well priced. Compared to the secondary market prices, Rolex at retail is quite ...

If you're hoping to buy a brand new Rolex in the Black Friday sale, you're sadly out of luck. The brand sells through a ...

There’s no longer such a thing as an affordable Rolex, but things could be worse. We’re at the start of a new year, and you know what that means: It’s time for Rolex’s big annual price increase. The ...

Newbies to the world of watch collecting are consistently advised to buy what they love, and to avoid looking at timepieces as investment vehicles. Yet this year, more than ever, buying a new Rolex ...

The Rolex Daytona is one of the most iconic watches in history, but if you want the look without the price tag, you have ...

Luxury watch brands like Rolex have become synonymous with great wealth and elite status. The Geneva, Switzerland company has been in business since 1905 and produces between 80,000 and one million ...

Earlier this year, GQ watch columnist and artist Wes Lang wrote about why he loves the relatively unheralded Rolex Air-King: “The bold logo, the green second hand, the white-gold 3-6-9 markers, and ...

Purchasing a Rolex watch at retail will mean spending a bit more in 2023 than it did in 2022, as the prestigious brand increases prices again. If, for instance, you wanted a GMT Master II “Pepsi” — ...

Travis Kelce was photographed with what appeared to be the rare, celebrity-loved Rolex Daytona Rainbow watch ahead of the ...