In media buying conversations, the word “scale” almost always points to metropolitan areas. The logic seems simple: bigger cities equal bigger reach. But reach without relevance doesn’t always deliver ...

Sen. Amy Klobuchar (D-Minn.) said on Wednesday that rural radio stations in her home state could go out of business due to a rescissions package moving through Congress seeking to cut funding for the ...

Add Yahoo as a preferred source to see more of our stories on Google. The White House asked lawmakers to rescind $9.4 billion in spending on June 3, starting the clock on a process that gives Congress ...

Gerald Rodriguez, station manager at KRZA, stands in front of the station, in a historical building in Alamosa that has been everything from a church to a home. They have been been redoing the stucco ...

RURAL RADIO, channel 80, will give SiriusXM listeners all over America, whether driving a tractor cab equipped with satellite radio or driving in city commuter traffic, an unprecedented connection to ...

Yonder Radio is a new, free, hour-long show that is fresh every week and designed to help fill programming gaps. We’ll feature nuanced stories that represent the 60 million people who live in rural ...

The Senate Democrats’ campaign arm is launching a new radio ad Wednesday attacking Republicans for slashing funding for rural radio stations as a part of more than $1 billion Republicans made in cuts ...

In rural America, purchasing decisions don’t begin with convenience. They begin with distance. “How far will I have to drive?” “Will it be there when I arrive?” “Can I get everything?” “Is the trip ...

Sirius XM Radio and Rural Radio LLC have joined together to launch Rural Radio, a 24/7 channel devoted to providing a wide variety of programming for and about rural American life, the western ...

Washington — The Senate is expected to vote next week on a request from the White House to claw back funding for international aid and public broadcasting. But the funding for rural radio and ...