What do an international pop group, the creator of “American Idol,” Cirque du Soleil and actor Clive Owen have in common? SAP. “Marketers in the B2B space have to realize one very simple and ...

SAP SE (NYSE:SAP) is one of the 12 stocks that will make you rich in 10 years. On June 23, SAP Taulia, a subsidiary of SAP SE, announced a partnership with PayMate, a business-to-business (B2B) ...

SAP expects to complete the acquisition by Nov. 1, pending regulatory approvals by antitrust authorities. The cost of the acquisition and other details were not disclosed. Crossgate's B2B and ...

Despite 65 per cent of consumers claiming brand love, many do not remain loyal, whereas B2B buyers often stay due to habit or ...

New Delhi, Enterprise software major SAP has piped giants like Salesforce, Oracle and Adobe when it comes to serving the B2B digital commerce market globally, according to the IDC. After a thorough ...

SAP America, Inc., announced plans to acquire Ariba, Inc., a cloud-based business commerce network. The acquisition would add B2B collaboration to SAP’s existing solutions, thereby expanding growth ...

Business marketing has arguably been evolving faster than its consumer counterpart. Many of the traditional conferences, trade shows and business dinners have given way to new innovations and creative ...

NEW DELHI: Financial services provider Visa and SAP have entered into a collaboration to streamline and simplify business-to-business (B2B) payments for enterprises, spanning small to large businesses ...

B2B marketing is all too often see as the poor cousin of consumer marketing, yet SAP’s CMO believes the two have more in common than most people think. I meet Alicia Tillman while she is in London in ...