Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

When it comes to bicycle technology, Sram is a brand that has gained the trust of a wide range of cyclists all over the world. Its products have always been about performance, and its top-range ...

SRAM launches a range of new products in the form of shorter crank arms, aero TT brake levers and some updated hardware ...

SRAM is the leading manufacturer of state-of-the-art bicycle components in the US. In 2017 it enjoyed strong growth while its competition was flat. CEO Stan Day told Business Insider that SRAM's ...

American bicycle component manufacturer SRAM has recently taken over Amprio, a German e-bike systems manufacturer under the Rheinmetall Group of companies. This could very well be the sign e-bike ...

A new 13-speed SRAM Red XPLR AXS groupset has been spotted at the 2024 Unbound gravel race. When SRAM recently launched its flagship Red AXS groupset, a gravel variant was curiously omitted. Now Red ...

A look at SRAM's trailblazing 11-speed MTB drivetrain's creation We've already ridden SRAM's XX1 group and as you might imagine, there was a lot of engineering that went into creating this ...

A gold-themed, Red Bull livery-adorned race bike worthy of a double Olympic champion ...

Will the resurgence in urban cycling ever be matched by a rise in bike-friendly offices? Recently architecture and design firm Perkins+Will completed what might be the ultimate office for bike lovers ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. SRAM’s 2011 X9 and X0 components are bookended by their already unveiled X7 and XX 10-speed ...