Studies show that scratching overrides itch signals and engages pain-modulating regions in the brain, creating a sense of ...

Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 an hour for it. In 2010, they turned the tradition into a family business, Scratcher Girls, the ...

Mosquito bites are itchy and we tend to scratch itchy things. The scratching feels good in the short term but tends to hasten and exacerbate swelling and inflammation. This leads to more scratching ...

There are a lot of videos in the “satisfying video” genre of internet content. There are pimple-popping videos and even videos of cow hoof-trimming. And then there’s a whole slew of ASMR videos, which ...