Marketers are adapting to a seismic shift in consumer discovery as AI-driven search platforms like ChatGPT and Gemini transform how purchasing decisions are made. New segmentation research identifies ...

In this second part of two-part series, Maggie Miller address the question that many law firm leaders raise once they’ve ...

Synchronizing sales and marketing around a unified, customer-centric approach is essential for pharmaceutical companies ...

In my travels as a strategy consultant, there is one constant among new clients: a lack of definition around target markets. Clients tell us they have clarity, but when we pull back the kimono, we ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...

Publishers that monitor engagement signals across both online and offline touchpoints are better able to detect early signs ...