Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, ...

Microsegmentation is an essential element of a zero-trust security model. Here’s how businesses can get it up and running. In a world without perimeters, a zero-trust approach is critical for ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

When you’re an email marketer, you spend most of your time creating ways to make your emails more engaging. You may hyperfocus on finding the perfect GIFs for your email or write 10 different subject ...

If Rainman were a typical e-mail marketer, he would be heard muttering, "Segmentation. Gotta do segmentation. Definitely. Definitely gotta do segmentation." I don't suggest avoiding segmentation -- ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

The new release of Forescout's 4D platform uses a zone modeling approach to group devices, relying on device identity rather ...

More emails are being sent today than ever before: The number sent and received is projected to reach 376.4 billion by 2025. For that reason, it's now more complicated for senders to reach their ...