JCPenney has replaced its Sephora shops with JCPenney Beauty sections. TikTokers are discovering the retailer as an alternative to beauty stores like Sephora and Ulta. JCPenney introduced the concept ...
Amid widespread store closings, JC Penney is playing to its strengths, opening 70 new Sephora Inside JCPenney locations and expanding an additional 30. The Plano, Tex.-based retailer began the Sephora ...
As JCPenney continues its attempt to reclaim relevance at the local mall, it says it’s celebrating the 10-year-anniversary of its Sephora partnership with 60 new locations. The Sephora-inside-JCPenney ...
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