“What’s in a name?” Shakespeare once famously mused. Clearly, The Bard crafted that quotable query before Harley-Davidson's time. Over the years, those five syllables have grown into a loaded term, ...

Motorcycle giant Harley-Davidson is straying from its path of loud V-Twin-powered cruisers to build a product that belongs in a poppin’ but more subtle market: electric bicycles On Monday, the ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Serial 1 Cycle Co. on Monday unveiled its first lineup of ...

Evan has spent the last 26 years in Denver, Colorado where he has been pursuing photography and video production. In his free time he enjoys skateboarding, hiking and taking photographs. Most recently ...

The Serial 1 Mosh/Cty has some serious cycling capabilities and great looks, but they don’t all come together coherently When you purchase through links on our site, we may earn an affiliate ...

We’ve all seen people riding e-bikes. And there’s even a good chance you’ve taken one for a spin, if you live in a city with a bikeshare program. Up until last week, that was my only exposure to ...

Lots of standard goodies, such as fenders, cargo racks, and a headlight. Not light, but also not too heavy at 59 pounds. Hydraulic disc brakes are … fine. Too expensive. Lack of mechanical gears keeps ...

When Harley-Davidson spun off its electric bicycle division into Serial 1 and then released several models of urban e-bikes bearing the “/CTY” suffix, the company was dropping a fairly heavy hint that ...