An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

This video shows how to build the Squid Game glass bridge using LEGO bricks. The tutorial explains the full construction process, including the bridge layout, transparent sections, and the support ...

Not long ago, the Danish toy giant Lego released a line marketed exclusively to architects, and much of the architectural community online lamented it for being bland and monochromatic. But you don’t ...

Lego building is a hugely popular genre on YouTube with hundreds of millions of views. Uploads can range from complex constructions to timelapses of simple builds. One YouTuber told Insider he thinks ...