The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...

The latest iteration of what’s billed as America’s longest-running PSA shows the iconic bear guiding viewers through years of wildfire prevention tips. Over the past 80 years, Smokey Bear’s iconic ...

The bear known nationwide for raising awareness about fire dangers in forests and national parks celebrated 80 years of public service — starting from humble beginnings as part of a government ad ...

Smokey Bear, one of the most recognizable figures in advertising history, turned 80 last week. From member station KNAU in Flagstaff, Ariz., Melissa Sevigny traces the campaign's history and questions ...

The longest-running U.S. public service ad turns 80 today. We're taking a look back at Smokey Bear's origin and the evolution of his message. Smokey Bear turns 80 this year. Did he help prevent forest ...