Digital audiences in the United Arab Emirates and Saudi Arabia are increasingly turning to social platforms, messaging apps ...

While Meta’s Daily Active Users still grew 6% year-over-year to 3.43 billion as of March 2025, investors are tracking a ...

Have you ever wondered why so many of the metaphors we use in daily life revolve around temperature? We seek warm-hearted friends who give us a warm reception, instead of showing us the cold shoulder ...

Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...

In recent years, short-form content like TikTok videos, Instagram Reels and YouTube Shorts have become a global cultural phenomenon. Social media is a transformative cultural force that's consistently ...

Brand leaders are navigating unprecedented cultural volatility fueled by rising social threat. The middle ground has all but disappeared. On one side, executive directives and legislation are rapidly ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

In today’s polarized landscape, companies face complex decisions when it comes to taking a stance on social values. When brands like Target and Amazon announced they would deprioritize company DEI ...