Sports content has evolved from being a "toy shop" experiment to leading the entertainment industry, according to WME President and Chief Operating Officer Mark Shapiro. "When I was running ESPN, even ...

Non-sports programming on broadcast TV continues to be pushed around due to rising interest in all things sports. How far can this go? In September, Nielsen says, a massive amount of broadcasting ...

In an effort to help official sports organizations better utilize growing sports fandom and relevant cultural movements on TikTok, the ByteDance-owned video-sharing platform has announced a new global ...

YouTube TV enhances its service with little notice, ahead of major events.

ESPN and Fox are teaming up to offer a joint streaming deal that will combine their new direct-to-consumer services for $39.99 a month, starting Oct 2, according to an announcement on Monday. The ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. AI algorithms, trained on historical data reflecting men's sports dominance, are now ...

As it gears up for the FIFA World Cup 2026 , Telemundo today launched Telemundo Deportes Ahora, a 24/7 Spanish-language sports FAST channel that aims to deliver more than 50 hours of new ...

Free Live Sports, which offers the world’s largest selection of live sports streaming channels, on-demand movies, series and more, will launch 45 dedicated free sports channels on devices Powered by ...

DirecTV’s streaming packages have been around in some shape or form since 2016 and this year, the offerings have expanded to include its signature plans and new Genre Packs. Slimmed down in terms of ...

In an ET AI Podcast conversation, Richa Singh, Co-founder of Spectator.ai, explains how artificial intelligence is transforming live sports content from real-time highlights to the early foundations ...