Marketing Dive

Sprite reasserts cultural bona fides with global platform, brand refresh

To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.
Mpasho

Hook’d on Fresh: Sprite & Safaricom unveil creator masterclass series to empower Gen Z

Sprite and Safaricom To Power Kenya’s Next Generation of Creators with the Hook’d on Fresh Masterclass Series ...
AllAfrica

Kenya: Sprite, Safaricom Launch Creator Masterclass Series Targeting Youth

The Coca-Cola Company, through its Sprite brand, has partnered with Safaricom PLC to roll out a nationwide creator programme targeting young digital content creators.
Soko Directory

Safaricom, Sprite Team Up to Empower Young Creators Through Hook’d on Fresh Series

Hook, has partnered with the Coca-Cola Company in Kenya through its Sprite brand to bring the ‘It’s That Fresh’ ...
Allrecipes on MSN

Sprite just brought back its most controversial flavor—here's our honest review

If you missed it last time, now's your chance.