The business research process entails learning everything possible about a company's customers, competitors and the industry. The major objectives of the process are determining what products or ...

Talk to your professors – Professors are passionate about their fields, and professors at DePauw love working with students. By talking with professors you know from class or other contexts around ...

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...