Walmart has started using Spark City, a simulation-style training game in the form of a mobile app, to assist in training its store associates and prepare them for a variety of potential in-store ...

Retailers and product manufacturers rely on store associates to educate consumers, generate meaningful dialogue — and in the end — sell products. But because consumers have access to a wealth of ...

When a customer steps through the doors of a retail location looking to purchase a new product, they want to be helped by a friendly, knowledgeable sales associate who can answer their questions, ...

Walmart has started using Spark City, a simulation-style training game in the form of a mobile app, to assist in training its store associates and prepare them for a variety of potential in-store ...