Apple's AI strategy draws attention as it prepares to report Q1 earnings. Analysts predict potential stock rally if AI plans impress investors.

Apple has restructured its artificial intelligence strategy under software chief Craig Federighi, accelerating plans to overhaul Siri by relying on external AI models after years of internal delays and organizational friction.

By moving model runs to iPhones and Macs, Apple cuts reliance on data centers and lowers energy use, so you get quicker, cheaper AI features

Apple will concentrate production and shipments on three high-end devices for a flagship launch in the second half of 2026. These are expected to

It's been a rough first year for Apple Intelligence, while OpenAI, Meta and Google have made progress with their respective AI hardware strategies. "You may not need an iPhone 10 years from now," said Apple services chief Eddy Cue in court last month ...

Wedbush highlighted three moves Apple (NASDAQ:AAPL) needs to make to avoid a "Blackberry Moment" in AI. The firm has an Outperform rating on Apple and a $270 price target on the stock. "We lay out the 3 things that Cook and Apple need to do over the coming ...

Apple has reportedly appointed John Ternus as the executive overseer of its design organisation, expanding his role in hardware and software design strategy.

Apple has restructured its artificial intelligence strategy under Craig Federigihi, senior vice president of software engineering, reports The Information (a subscription is required to read the article).