Loving Tan, the iconic self-tan brand and global leader in professional-strength tanning, enters a bold new era. Founded in 2010 by an Australian lawyer, Loving Tan was created to deliver ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. We all know that actual flesh-to-ray sun worshipping is not a great idea ...

I'm one of those people that has a pretty harrowing self-tanning story. It was prom, I didn't want to pay money for a spray tan, and so I ran to the drugstore and grabbed the first bottle I found. And ...

After you guys managed to talk me down from the tanning bed--well, some of you actually encouraged me to go, but ultimately my melasma settled the debate--I immediately booked an appointment to try ...

Summer’s nearly here, and that means it’s time to break out the self-tanner (especially if you don’t naturally get a golden glow easily). We’ve come a long way from the harmful tanning beds of the ...

While we love the holidays, the first snowfall and the festive dressing that comes with winter, we’re not so much fans of the havoc the season can wreak on our appearance. From dry skin to an itchy, ...

Sometimes the best accessory for any summer outfit is a golden and glowing tan. But as much as we love the bronzed and radiant look of a natural tan, we know that long-term sun exposure and skipping ...

Having a year-round glow can seem super appealing — but the side effects from harsh UV rays aren't something to play around with. Rather than damage your skin in the sun or in a tanning bed, try these ...

A sun-kissed tan might look good and make you feel great, but what if we told you that UV exposure is damaging your skin? From lying out beside the pool to hitting the tanning salon, the pursuit of a ...