Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Explore the transformation of consumer identity and the failure of traditional market segmentation strategies as regulations ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

Report Ocean recently announced the publication of its new report on the Ready to Eat Food market. The research assesses key elements that will have a significant impact on the market throughout the ...