For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

This ushered in a heyday for advertisers who sponsored TV content and could show single ads to millions of viewers.  As a ...

Dame Maureen Lipman has said her famous BT advert from the 1980s would not pass diversity tests today because “Jews don’t ...

TV adverts feel like a thing of the past since on-demand streaming success swooped in and disrupted the traditional TV industry. Take Netflix, for instance, with its 282 million paying subscribers ...

Gen AI is opening TV advertising up to brands that once couldn’t afford it, but questions remain over accessibility, quality ...

NEW YORK — For decades, the role of an advertising agency was integral in the development of effective creative including the :30 or :60 television advertisement. Now, proving ad shops remain relevant ...

NEW YORK--(BUSINESS WIRE)--Universal Ads, the one-stop TV advertising platform simplifying access to the premium video category, and Ramp, the financial operations platform designed to save businesses ...

PORTSMOUTH, N.H.—With a greater number of lower-cost ad-supported programming sources available, TV viewers’ resistance to ads continues to wane, according to a new report from Hub Research. Hub’s ...

In unsettled economic times, young viewers are especially willing to accept advertising to save money on subscriptions.

NEW YORK—Even though a majority of people now watch TV with the captions turned on, a new study found that just 10% of global TV ads include accessibility features such as closed captions or audio ...