Jiri Lehecka, previously with Le Coq Sportif, and Karen Khachanov, who had been with Nike since 2019, have both expanded existing racquet deals into full 360 partnerships. Anastasia Potapova, another ...

As the Miami masters gets into the more competitive mode, I realise we all need to recharge our batteries with something off the beaten track. So an exercise in vanity is coming right up! To call a ...

The Fred Perry tennis shirt, first introduced at Wimbledon in 1952, was a collaboration between two men with singular distinctions in the long and illustrious history of sports. The athlete who lent ...

Tennis lovers, take note. It’s time to up your game - and your comfort level, but slipping into some new Lululemon tennis wear. Stock up on skirts, shirts and sports bras perfect for running, tennis, ...

Tennis fans can finally do something they’ve never been able to do before: support their favorite players through merchandise at scale. Yes, fans have been able to back the likes of Roger Federer or ...

The sport is experiencing a higher growth rate in popularity than any other, with an 18.7 percent increase in participation in 2007, according to the National Sporting Goods Association. This growth — ...

Don’t let the brightly neon swaths of color distract you: tennis apparel proves highly technical too. From shirts, shorts and skirts right down to the shoes, manufacturers continue to push the ...