Tequila defied 2025’s global spirits slump—but a bitter fight over “additive‑free” labels shook the industry to its core.

The story of Cuervo tequila started in the mid-18th century Cuervo started when José Antonio de Cuervo y Valdes purchased a plot of land in Tequila, Jalisco, Mexico in 1758. He started to grow and ...

Tequila Herradura’s existing lineup covers a fairly broad spectrum in the agave world, with expressions including Silver, Reposado, Añejo, Ultra, Selección Suprema, and the evocatively named Legend.

Reviving economy Twenty-five years ago, there was only one hotel and a handful of restaurants in Tequila. Today it's bustling with Mexican and international tourists who've come to learn about the ...

The word “tequila” comes from the rich history of the region where tequila is made. The word's origins are directly tied to Aztec culture and strongly associated with the local Tequila Volcano in ...

Sauza Tequila, the flagship brand of Casa Sauza, will debut a new premium look in June 2015. The refreshed brand identity highlights the Sauza family heritage, quality and craftsmanship behind the ...

Veteran Spirits Executive Ami-Lynn Bakshi Joins Company as CEO NEW YORK--(BUSINESS WIRE)--The Elevated Spirits Company, producer of the 100% natural, additive-free Cierto Tequila portfolio, is pleased ...

Making tequila Visitors walking through Tequila's main square hear church bells chiming on the hour; they smell the sweet aroma rising from the chimneys of the distilleries in the area. Once the piña ...