The following is a guest post by Debra Fleenor, founder and president of ad-ops company Adapex. Opinions are the authors' own. Google just unveiled Topics, a new model for post-third-party-cookie ad ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Schmitt, research director at Gartner ...
The new advertisement system adopted by Google requires consumers to manually turn off Chrome ad topics in case they want to be assured of maximum privacy. Chrome ...
Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers? On Jan. 25 Google announced a major ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, group chief product ...
Marketers now have ways to exclude topics when advertising on YouTube and across the Google Display Network. The feature, Excluded Themes, increases the accuracy to focus on the nuances of eliminating ...
Are you a print subscriber? Activate your account. By Ad Age Staff - 25 min ago By Ad Age and Creativity Staff - 1 hour 18 min ago By Garett Sloane - 1 hour 22 min ago By Brian Bonilla - 1 hour 47 min ...
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