Co-CEO Christiane Pendarvis said the brand is doubling down on awareness, trial and expansion beyond hair care.

Tracee Ellis Ross attends the 2025 Met Gala Celebrating "Superfine: Tailoring Black Style" at Metropolitan Museum of Art on May 05, 2025 in New York City. (Photo by Dia Dipasupil/Getty Images) Tracee ...

new videos every day! thumbs up & subscribe Follow me on ig & twitter @maryamjhampton Hey guys! In today's video I will be ...

Tracee Ellis Ross has a new beauty launch that's already heating up social media. The Pattern Beauty founder and CEO announced Monday the release of her hair company's first heat tool: a blow dryer.

Tracee Ellis Ross introduces Pattern Body, a new category for the beauty brand she launched in 2019 with hair goods. “Honestly, I started thinking about body at the beginning of the birth of Pattern,” ...

Add Yahoo as a preferred source to see more of our stories on Google. Tracee Ellis Ross has weighed in on why beauty brands are failing. Many Black founders have noted that the industry has shifted ...

When Tracee Ellis Ross drops knowledge of any sort, I listen. After all, it feels, whatever she touches turns to gold. Consider everything from hit shows like Girlfriends and Solo Traveling, to her ...

Tracee Ellis Ross has mastered the art of intentional beauty. The actress and entrepreneur behind Pattern Beauty recently expanded beyond hair care with her highly anticipated body care collection, ...

In an industry where there is an overwhelming amount of product launches daily, Product Of The Week helps you cut through the noise. To help you find your new beauty and wellness favorites, this ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." “Each of these products is anchored in my personal routine,” Ross says of the launch. “When using these ...

Even though Tracee Ellis Ross had long become a household name known for her massive curly mane, it took her ten years to get her hair care line, Pattern, on shelves. On a recent episode of the ...