"Business transformation" is a hot topic in all sectors at the moment.And it's easy to understand why organisations are willing to embark on long term, multi-million dollar projects in order to ...

Before launching a technology-driven marketing transformation project, conduct an honest assessment of the status of your current processes, people, data, technology and culture. Marketing departments ...

Digital transformation has long been used as a form of executive shorthand for the idea of exploiting technology to make-over a company that is struggling to adapt to a changing business environment.

In the rapidly evolving world of technology, digital transformation initiatives are increasingly complex, which necessitates a strategic approach that is both agile and anticipatory. In this article, ...

Seeking to boost productivity, efficiency and profit, many companies are seeking to implement digital transformation projects. Some projects involve sweeping changes that include automation of ...