TikTok is one of the most popular social media platforms in the world. Accordingly, when a new trend emerges there, its effect can be felt on the rest of the internet. This is especially true with ...

TikTok is full of influencers trying to convince users to buy things. A trendy anti-trend that has gone viral, "underconsumption core" opposes such mindless consumerism, encouraging viewers to shop ...

As the name suggests, the café core trend is all about creating a space in your home that's reminiscent of a cozy café. Think ...

"Underconsumption core" showcases the old items that people are still using. The trend follows other recent pushes on social media to normalize not spending, such as "loud budgeting" and ...

The Multivariate Core Trend inflation rate for March accelerated to 3.0% year-over-year, the worst reading since February 2024, according to the New York Fed today. The re-acceleration was driven ...

There’s a reason why visiting a neighborhood cafe is such a staple of weekend mornings—and it has nothing to do with your drink order. These spaces are often calm and inviting, with ample seating to ...

In recent weeks, the concept of “underconsumption core” has gone viral on TikTok — the land of influencers, shopping hauls and short-lived fads. It echoes an earlier trend in which users discouraged ...

Using only one water bottle. Finishing that tube of makeup before buying another. Owning furniture that's been passed down through generations. This isn't the lifestyle that social media influencers ...