Smartwater has reteamed with Jennifer Aniston for its latest campaign, which launched today (June 17), per details shared with Marketing Dive. The effort includes a series of 15- and 30-second spots ...
Coca-Cola has launched a yearlong, nationwide campaign as part of its partnership with America250, the nonprofit organizing the United States Semiquincentennial, per details shared with Marketing Dive ...
Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...
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