With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge ...

These ads, which appear in Twitter’s news feed, provide links directly to apps on Apple’s App Store or Google Play. Twitter users have recently seen ads suggesting they download apps such as Square or ...

Twitter is looking to bolster its position as an app discovery location by implementing autoplay video in its app ads for the first time. The new video product (Video App Card) looks to help app ...

SAN FRANCISCO, June 30 (Reuters) - Twitter Inc began rolling out app-install ads globally on Monday, expanding a mobile advertising format that has proven successful on rival platforms such as ...

Taking another page from Facebook, Twitter is rolling out new ad tools to help marketers and developers drive mobile app installs. The company on Wednesday announced a set of ad creative, targeting ...

App-install ads are where the mobile cash is – at least for now – and Yahoo is starting to capitalize. The company said Tuesday that it’s making app-install ads available through Gemini, Yahoo’s ...