Whether a business is large or small, company heads set overall goals for the business and break these down into objectives. Management has to develop and implement plans to meet these objectives.

Four primary types of information are presented within a comprehensive business plan, according to the U.S. Small Business Administration, or SBA. The purpose of the business plan is to provide a road ...

A business plan outlines the what, why, when, and how of business operations. The “what” represents the products or services the business will offer to the market. The “why” denotes the purpose of the ...