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Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Ulta Beauty, the $12.1 billion beauty specialty retailer, on Oct ...

Ulta Beauty’s rise from a single Midwestern storefront to one of the most influential beauty retailers in the United States is a story of accessibility, innovation, and a deep understanding of what ...

Ulta Beauty has officially launched its marketplace offerings online, where customers can shop from more than 100 new brands. Dubbed the UB Marketplace and created with Mirakl, the platform launched a ...

The partnership is part of Ulta Beauty’s Unleashed strategy to help scale new businesses and will feature 100 new brands across several categories. Eligible UB Marketplace purchases earn Ulta Beauty ...

Ulta Beauty is the largest beauty retailer in the US, offering a wide range of beauty products and services. The company has experienced underperformance in recent quarters, with lower profit margins ...