Unity Refocuses On Core Tools As Shares Screen Deeply Undervalued

Unity Software (NYSE:U) is sunsetting its ironSource Ads Network and divesting its Supersonic game publishing unit. The company is concentrating on operations management and expects this focus to ...
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Back To The Original Unity; OpenAI’s Ads Pilot Earns Its Wings

As Epic Games Co-Founder and CEO Tim Sweeney put it in a memo: “Market conditions today are the most extreme we’ve seen since those early days, with massive upheaval in the industry accompanied by ...

Unity Software Surges 10% as China Sale Talk Heats Up: Can It Close the Gap With AppLovin?

Unity Software (NYSE:U) stock is skyrocketing on two major catalysts Friday morning. The main share-price drivers are reports ...

Livewire Teams Up With Unity To Scale In-Game Advertising Across ANZ

Through Livewire, media buyers will be able to execute scaled mobile gaming media campaigns through a local partner with ...
GamesIndustry.biz

Unity sees growth in engine revenue, shuts down IronSource ad network in favour of Vector AI user-acquisition platform

Vector, which launched in 2025, is expected to "deliver robust growth each quarter, driving results meaningfully above our guidance," Unity CEO Matt Bromberg said in the investor update. The ...