Less than two years after Vector Capital sealed its $122 million deal to acquire Sizmek, the private equity firm is already looking to divest. Multiple sources with direct knowledge told AdExchanger ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity's Q2 FY25 results show progress in the turnaround, with strong Create Solutions growth offsetting declines in legacy Grow Solutions revenue. The new AI-powered Vector ad platform is driving ...

Investing.com -- BTIG upgraded Unity Software to Neutral from Sell, citing a healthier mobile advertising backdrop and signs that spending on its Vector ad product is improving despite some advertiser ...