A new Bain & Co. report finds 65% of gamers say "ads interrupt my gaming experience." The research also shows gamers are ...

Adam is a lifelong gamer who enjoys RPGs, action adventure games and a healthy helping of VR to boot. He has written for countless sites in the gaming medium, and you can find him playing the newest ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

The Harris campaign says it will air ads on fantasy sports, betting sites. They are the first to advertise on DraftKings, the ...

As video games continue to grow as a dominant entertainment medium globally, more and more advertisers are exploring ways to integrate their brands into the virtual worlds where gamers spend ...

From the Halo TV show to God of War, here’s what video game companies spent millions of dollars showing to football fans God of War Microsoft Nintendo PlayStation Pokémon When Sony Santa Monica ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

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Google AdSense will remove the ability to block the video games category of ads. So if you previously told AdSense not to show ads related to video games on your site or in your apps, that block will ...

Amazon’s ad game is changing fast, and brands that stick to old strategies won’t keep up. AI-powered video ads, Stream TV and connected platforms are opening up huge opportunities–but Amazon isn’t the ...