Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

One of the best ways for a video game to get noticed is with a high-concept, inspired commercial. While the marketing landscape has moved from television ads to YouTube videos being shared across the ...

With the backdrop of ad revenue expanding in high-end, in-game console and PC games, new research shows major Hollywood ...

Sarah has been an editor and contributor for Game Rant since 2015. After meeting her first Chocobo, she never looked back. Sarah majored in game design in college and utilizes that knowledge to ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

Minecraft players are lambasting a recent advertisement in the game, asking things like "Who in their right mind would greenlight this?" The long-running title has been popular with both solo players ...