Children learn math concepts better when interacting with intelligent virtual characters, according to a new study co-authored by Georgetown University psychology professor Sandra Calvert. The study ...

One of the first plays written for mixed reality recently opened in New York. "An Ark" is about the joys and terrors of being human, and it's all-British cast includes acting royalty Ian McKellen. But ...

Dmytro Kornilov, CEO of FFFACE.ME shares his insights on developing practical and measurable projects in the metaverse for brands. Virtual influencers have become a powerful force in the marketing ...

Marketers have used animated characters and real-life humans to enliven brands from Green Giant's Jolly Green Giant to Palmolive's Madge for a long time. Now, to give their brands a human touch on the ...