Vision Pro recently offered access to a series of NBA games live in Apple Immersive Video, and now the Blackmagic camera that enabled that experience has officially been unveiled to the public with ...

Immersive Video is Apple’s proprietary format for 180-degree video content that runs on Vision Pro. The rollout of new Immersive Videos has been slow over Vision Pro’s first year, but several signs ...

Apple Vision Pro is rapidly evolving from a consumer mixed-reality headset into a powerful industrial and creative tool. From immersive 3D modeling to AI-powered work instructions, companies are ...

Blackmagic's URSA Cine Immersive camera for Apple Vision Pro content can now be ordered, if you have $30,000. Here's what it can do, and who it's for.

With a mic in hand, Bono belts out “Vertigo,” close enough to reach out and touch, as if you’re sharing the stage with him at the Beacon Theatre in New York. As he performs, the front row seat ...

A freshly baked Apple app called Apple Immersive Video Utility is now available on the respective app stores for Vision Pro and Mac. As the name suggests, the new app is designed to view and manage ...

The NBA’s collaboration with Apple’s Vision Pro aims to deliver immersive, on-court perspectives beyond traditional broadcasts, but high costs and limited access have slowed uptake. Commissioner Adam ...

Apple is rolling out a new slate of Vision Pro content, amongst the first shot with Blackmagic’s URSA Cine Immersive camera and edited in DaVinci Resolve Studio on Mac. Credit where credit is due, ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...