At SES San Jose this week, the Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis, aimed at eliminating the confusion around the most basic ...

Monday I wrote that Web Analytics Needs Standards Bad, which I then followed up with Bryan Eisenberg live at WebmasterRadio.FM. He told me the Web Analytics Association was working on something and ...

Companies using Web analytics are placing too much faith in technology and people, and not putting enough effort into education and training, according to former JupiterResearch analyst Eric T.

WAKEFIELD, MA--(Marketwire - Oct 18, 2012) - The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), today announced that they will host the third annual Seattle ...

A new trade group has been formed, it is named the Web Analytics Association. I asked Ammon Johns if he had any direct influence with this trade group and he said no, but I find his recent campaign ...

There comes a time in the evolution of most new industries when the early entrants decide to pull back on their fierce competition--if only slightly--in favor of cooperation and unity. Numerous ...

Are you a print subscriber? Activate your account. 59 min 53 sec ago By Tim Nudd - 1 hour 25 min ago By Adrianne Pasquarelli - 5 hours 40 min ago By Reid Litman - 5 hours 40 min ago By Judann Pollack ...

When did web analytics officially die? Perhaps earlier this year when the Web Analytics Association renamed itself to the Digital Analytics Association in recognition that there is a lot more to the ...

The Web Analytics Association (WAA) is offering suggested standard definitions social media advertising, marketing and communications measurement. The organization will collect comments until April 23 ...

Web analytics usage has reached mainstream status, with 82 percent adoption among companies surveyed recently by Aberdeen Group. However, a vast range of maturity exists regarding analytics process, ...

When e-commerce was hatched back in the ’90s, it would have lived for a while without Web analytics, but not for long. It would have died a cruel death in its nest, hungrily watching as bigger, more ...