Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Have you ever heard the phrase, B2B Marketing and wondered what it meant? Well here we explain the basics of what Business to Business Marketing is, from McDonalds buying tomatoes for the sandwiches ...

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

What Is A B2B Marketplace? A B2B marketplace is an ecommerce platform that facilitates business-to-business transactions. It acts as a digital intermediary, connecting buyers and sellers through ...

In practical terms, all of this means that the B2B brands that win in the agentic era aren’t necessarily the ones with the ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...

Companies in B2B are creating large amounts of content. But not everyone is creating thought leadership. As more companies invest in thought leadership programs, many teams are asking a deceptively ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...