Tension: Marketers cling to third-party data out of fear, treating first-party strategies as insurance rather than foundation. Noise: Endless debates about cookie timelines distract from the ...

On May 6th, learn how to activate first-party data to drive measurable results without compromising customer trust or safety.

With all the focus on first-party data -- for advertisers, and media platforms (TV networks and streamers) -- now comes a new spin, with agentic artificial intelligence (AI) trends. “I have a feeling ...

Mid-market retail brands are increasingly adopting first-party and zero-party data strategies as third-party cookies are phased out, centering on loyalty programs, progressive profiling, and ...

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...

As AI-driven bidding and automation transform paid media, first-party data has become the most powerful lever advertisers control. In this conversation with Search Engine Land, Julie Warneke, founder ...

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can actually make monetization decisions ...

For years, publishers have heard the same advice: First-party data is the key to unlocking demand from digital advertisers. That’s even more true now as agentic AI reshapes ad buying. Publisher data ...

With climbing costs, intensifying competition and changing privacy rules, marketers are spending more and feeling less certain about what’s working and driving results.