Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Google updated its conversion terminology in Google Merchant Center, renaming “Conversion settings” to “Key event setup” in the Google Ads UI. The terminology change aligns Google Merchant Center with ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...